Dr. Kaneez Fatima Sadriwala Associate Professor in Accounting, A/Head Department of Accounting, College of Economics Management and Information Systems, University of Nizwa Dr. Kaneez Fatima works in the field of Accounting, Business Statistics and Marketing, Her research span is multidisciplinary, spreading from - Financial Analysis, Accounting for SMEs, E-Learning, Entrepreneurship, student’s learning process and measurement of learning outcome to Accounting Ontology, Bibliometic Analysis by Vosviewer etc. She, along with her student team won TRC (The Research Council, Oman) awards twice for best research project, one in year 2015, followed by another in year 2018. She has published two books, ‘Marketing Management’ and ‘Mall Management’ from Himalaya Publishers, with several research papers on national and international platforms. She is a renowned orator and has represented the university on various international platforms. Dr. Kaneez Fatima received her Master’s in Commerce (Accounting and Business Statistics) in 1991 and Ph.D. degree in Commerce (Business Administration) from Mohanlal Sukhadia university, Udaipur, India in 2004, and FDP from Indian Institute of Management (IIMA), India in 2009 and served as Professor cum Director at Aravali Institute of Management, Udaipur, India prior to joining University of Nizwa in February 2010.