| 01 يوليو 2024م
Dr. Syed Zeeshan Zahoor
Assistant Professor
Department of Business Management.....
كلية الاقتصاد والادارة ونظم المعلومات
هاتف: 25446(968+) محول: 505 البريد الإلكتروني: zeeshan@unizwa.edu.om موقع المكتب: 11 H 10.. يعمل في الجامعة: منذ 2023 الحالة الاجتماعية: Single.....
Assistant Professor
Department of Business Management.....
كلية الاقتصاد والادارة ونظم المعلومات
المؤهلات الأكاديمية
- Ph.D.، University of Kashmir، 2020
- MBA، University of Kashmir، 2014
أنشطة التدريس
- Marketing
- Digital Marketing
- Consumer Behavior
- Strategic Management
- International Marketing
- Retail Marketing
الأنشطة البحثية
- المنشورات
- 1. 2024 Impact of Social Media on Users’ Complex Buying Behaviour: Analysing the Mediating Effect of Perception and Moderating Effect of Extended Social Media Usage
- 2. 2022 Analysing the Effect of Social Media on Customer Equity: A Study of Fast-food Restaurants
- 3. 2019 Social media and purchasing behavior: A study of the mediating effect of customer relationships
- 4. 2017 Social Media Marketing and Brand Equity: A Literature Review.
- 5. 2016 Impact of social media marketing on brand equity
مقال:
الخبرة الإدارية
Junior Research Fellowship, University Grants Commission, Government of India. Senior Research Fellowhip, Univeristy Grants Commission, Government of India.
- 2024 - الآن: Course Coordinator - Introduction to Business, Department of Management, CEMIS, University of Nizwa
- 2024 - الآن: Program Coordinator - Tourism & Recreational Facilities Management, Department of Management, CEMIS, University of Nizwa
Junior Research Fellowship, University Grants Commission, Government of India. Senior Research Fellowhip, Univeristy Grants Commission, Government of India.
Scientific IDs:
الرابط المباشر للصفحة: https://www.unizwa.edu.om/staff/cemis/zeeshan | تنزيل السيرة الذاتية